This project has been selected as the Signature Awards 2022 Runner-up in the category for Packaging Design.

InstaCake Congrats Card Design


Role: Junior Designer
Senior Designer / Art Direction: Michelle de Muelenaere, Diane Blahey

This project was completed as a part of the Tom Powell Design Studio team. 

The InstaCake brand features a delightful scattering of sprinkles. To create a general “congrats” card, I established a connection between the sprinkles and the act of celebrating by shaping them into a fireworks burst. The burst is revisited within the interior as sprinkles fan out from the gold-foiled “Cake” inscription.

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